BOTS THAT ACTUALLY KNOW YOUR BUSINESS.
Custom AI chatbots and RAG (retrieval-augmented generation) knowledge bases trained on your docs, products, policies and brand voice. Deployed on your site, in Slack, in Intercom or as a standalone app, answering customer questions 24/7 with human-grade accuracy.
What it is
OFF-THE-SHELF BOTS HALLUCINATE. YOURS WON'T.
AI chatbots built on Retrieval-Augmented Generation (RAG) are conversational assistants that answer questions by retrieving relevant passages from a defined knowledge base, such as company PDFs, Notion pages, Confluence wikis, product catalogues, or support ticket histories, rather than relying solely on a general-purpose language model's training data. Sumit Brands designs and deploys RAG chatbots trained on client-supplied content, using foundation models including Claude, GPT-4, or open-source alternatives such as Llama and Mistral. Chatbots can be deployed to websites, Slack, Intercom, WhatsApp, and Microsoft Teams. All vector and document data is hosted in Australia using Supabase, Pinecone, or AWS Sydney infrastructure to satisfy data residency requirements. Each deployment includes an evaluation harness designed to detect and reduce hallucinations, and a 30-day post-launch tuning window during which response accuracy is monitored and the retrieval pipeline is refined.
A generic chatbot will confidently make up your refund policy. A RAG-grounded bot quotes the actual document, with citations, and politely declines when it doesn't know. That's the difference between a liability and a real support agent.
We build, deploy and tune chatbots that retrieve from your real knowledge: PDFs, Notion, Confluence, product catalogues, ticket history. Your bot learns your business, not the open internet.
WHAT IS ACTUALLY INSIDE THE ENGAGEMENT.
The parts we build, and the parts that keep it running after launch.
RAG pipeline
Document ingestion, chunking, embeddings and vector search, production-grade.
Brand voice
System prompts and few-shot examples that match your tone, not generic ChatGPT-speak.
Citations
Every answer can show its source. Builds trust, kills hallucinations.
Handoff to human
Escalate to live agents, log to CRM, create tickets, never a dead end.
Multi-channel
Web widget, Slack, Intercom, WhatsApp, Microsoft Teams, same brain.
Eval harness
Automated regression testing so updates don't break answers.
EVERYTHING YOU WALK AWAY WITH.
Yours to keep and to run without us.
- Discovery + content audit
- RAG knowledge base build
- Custom system prompt
- Web widget & embed
- Slack / Intercom integration
- Citation & handoff flows
- Eval test suite
- 30-day tuning window
QUESTIONS WE GET EVERY WEEK.
Which model do you use?
Whichever fits, Claude for nuance, GPT-4 for breadth, open-source (Llama, Mistral) when data sovereignty matters. We test and recommend based on your use case.
Where does the data live?
Your choice. Australian-region Supabase, Pinecone, AWS Sydney, we'll match your compliance requirements.
What about hallucinations?
RAG dramatically reduces them. We also build in evaluation tests, citation requirements and "I don't know" fallbacks.
Can it book meetings or take orders?
Yes, agentic flows with tool use, calendar APIs, payment links. We scope these in the discovery phase.
Keep exploring
RELATED AI SERVICES.
These usually get built together. Start with the one that hurts most.
READY TO BRIEF AN AI CHATBOTS AND RAG PROJECT?
Tell us what the work looks like today and we will tell you honestly what is worth automating, and what is not.
Book a free call