SPEND THAT MAPS TO
SALES, NOT JUST CLICKS.
Paid advertising on Google, Facebook and Instagram, set up the right way: tracking first, campaigns built around profitable customers, ad creative and copy included, and optimisation every week.
Pay-per-click advertising
MOST AD ACCOUNTS WASTE BUDGET.
The problem is rarely the platform. It is the setup.
Campaigns without proper conversion tracking optimise for clicks instead of customers. Broad targeting, weak ad copy and landing pages that do not convert then turn a good budget into expensive traffic.
Every Sumit Brands ads engagement starts with tracking: the Meta Pixel and Conversions API, Google Ads conversion tracking and Google Analytics 4, set up so each lead, call and sale is measured. Only then are campaigns built, with ad creative and copy written for your audience and landing pages that match the ad.
Campaigns are reviewed and optimised every week. Ads also work best when they send people to a fast, conversion-focused website.
WHAT'S INCLUDED IN ADS MANAGEMENT.
Everything needed to run profitable Google and Meta ad campaigns.
Tracking & Pixels
Meta Pixel and Conversions API, Google Ads conversions and GA4 events, so every enquiry, call and purchase is measured accurately.
Campaign Build
Search, Performance Max, Facebook and Instagram campaigns structured around your best customers, locations and offers.
Creative & Copy
Ad copy and on-brand creative for image and video ads, written and designed in-house, with variations to test.
Weekly Optimisation
Bids, budgets, keywords, audiences and creative reviewed every week, with clear reporting on leads, sales and cost per result.
AD CREATIVE WE HAVE SHIPPED.
Creative and copy are part of the job. These are real Facebook and Instagram ads built for client campaigns.
Every ad set runs multiple angles so there is something to compare, rather than one creative and a guess.
HOW THE WORK PLAYS OUT.
Three things that show up in every ads engagement.
Measurement before spend
Meta Pixel, Conversions API, Google Ads conversions and GA4 are set up and tested before a campaign goes live, so results are attributable.
Standard on every accountLaunch with angles to compare
A recent online store launched with nine ads across product, seasonal and offer angles, so the account learns from real data instead of one guess.
Online cake and dessert storeProspecting plus retargeting
A membership club launched with a sales campaign and a retargeting campaign, with audiences built around the people most likely to join.
Food and wine membership clubCAMPAIGNS WE RUN.
Google Search Ads
Appear at the top of Google when people search for your service.
Performance Max
Google campaigns across Search, Maps, YouTube and Shopping for e-commerce and lead generation.
Facebook & Instagram Ads
Reach new customers by interest, location and lookalike audiences.
Retargeting
Bring back website visitors who did not enquire or buy the first time.
Lead generation
Campaigns built to fill your calendar with calls, quotes and bookings.
E-commerce sales
Product and catalogue ads optimised for purchases and return on ad spend.
HOW AN ADS ENGAGEMENT WORKS.
Audit and tracking
Review of any existing accounts, then conversion tracking set up and tested.
Strategy and build
Audiences, keywords, budgets and offers planned, then campaigns built.
Creative and launch
Ad copy and creative produced, landing pages checked, campaigns launched.
Optimise weekly
Weekly optimisation and regular reporting on leads, sales and cost per result.
GOOGLE ADS OR META ADS?
The right platform depends on how your customers buy.
| Google Ads | Meta Ads (Facebook & Instagram) | |
|---|---|---|
| How it works | Shows ads to people actively searching | Shows ads to people based on interests and behaviour |
| Best for | Urgent and high-intent services, like trades and repairs | Visual products, offers, events and building demand |
| Creative | Mostly text ads, plus Performance Max assets | Images, video and carousels |
| Retargeting | Yes, across Google's network | Yes, across Facebook and Instagram |
Swipe the table sideways to see every column.
Pricing
WHAT AFFECTS THE COST OF ADS MANAGEMENT?
Every project gets a fixed price, quoted upfront after a free call. Revisions are built in.
Ad spend is paid directly to Google and Meta, so you stay in control of budget. The management fee is quoted as a fixed price and depends on:
- Number of platforms and campaigns
- Amount of ad creative and video needed
- Tracking complexity, such as e-commerce or CRM integrations
- Reporting frequency and detail
PAID ADS FAQ.
How much should I spend on Google Ads or Meta Ads?
It depends on your market, location and goals. We recommend a starting budget during your free call based on typical costs per click and the number of leads you need.
Is ad spend included in the management fee?
No. Ad spend is paid directly to Google and Meta from your own accounts, so you always own the accounts and control the budget. The management fee covers setup, creative and optimisation.
Why is conversion tracking set up first?
Without tracking, the platforms optimise for clicks instead of customers, and you cannot tell which ads make money. Tracking first means every decision is based on real leads and sales.
Do you create the ads?
Yes. Ad copy and creative are included, designed to match your brand and tested in multiple variations.
How quickly will I see results from paid ads?
Ads can drive traffic as soon as campaigns are approved. Performance usually improves over the first weeks as data builds and campaigns are optimised.
Can you fix an existing ad account?
Yes. We audit current campaigns and tracking, fix what is broken and restructure where needed.
Keep exploring
RELATED SERVICES & GUIDES.
Ads convert better with a strong brand and a fast landing page.
MAKE EVERY AD DOLLAR ACCOUNTABLE.
Book a free call to review your ads and get a fixed management quote.
Book a Free Call