A brand is a voice and a product is a souvenir. – Alice
I have helped many business in their brand voice discovery & evolution. Successfully helped the business echo that voice in a strategic manner to the world out.
Get It Done With Me
I have helped businesses in brand evolution from ‘stratch to millions’ journey.
Are you a motivational speaker, a personal coach, a celebrity or an aspiring model ? Are you looking to BRAND yourself wisely in your niche? If the answer is yes, I can help you establishing a prescribed image or impression.
Business branding involves the image projection of a business. I believe in brand as business: beyond advertising which means just regular ads are old school & to brand as business is of essence in this competitive era.
Products branding is a part of business branding. It is about a emotional connection that is formed when we see or feel a particular product. So, it becomes important to brand your business in a clean & classy way.
To build a personal brand with long-term success in mind is of essence. This entire personal branding process can be broken down into 3 pillars:
- Pillar 1: Building a basic brand
- Pillar 2: Building credibility & an audience
- Pillar 3: Targeting Opportunities
I help build you an online personal brand that highlights your expertise
- I make sure people find your presence when they google you
- I continually create positive content that positions you as a thought leader in your field
- Strategically start to help you build an audience to amplify the opportunities coming your way
- Leverage thought leadership to find speaking, press, and career opportunities
- I monitor the web for damaging content and mitigate the impact if anything shows up
- I report on your progress as your online reputation improves over time.
Need a Personal branding expert?
Business branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer servicing style, staff uniforms, business cards and premises to your marketing collateral & advertising.
A business brand shall reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business.
Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.
Branding should be considered in the early stages of starting a business – launching a business with a strong brand will give you a greater chance of success.
Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.
Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyality. that pulls customers into your store (even when it’s just easier to grab something online).
That identity is built of numerous components, including:
- Names and descriptions
Product branding is not about any one thing. The whole creates something bigger than the sum of the parts.
These pieces come together to create an emotional connection for the customer. If this feels a little hard to pin down, that’s because it truly is. Branding is all about a variety of aspects about your products (and store as a whole) combine to influence how shoppers feel.
Branding Your Business Doesn’t Have to Be Hard.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
If people like you they will listen to you, but if they trust you, they’ll do business with you.
– Zig Ziglar