A SYSTEM YOUR
BUSINESS CAN GROW INTO.
Colour, typography, tone of voice and templates that keep every touchpoint consistent. Branding from a Sydney studio that makes a small business look as established as it really is.
What is brand identity?
MORE THAN A LOGO. A SYSTEM.
Branding is how your business looks, sounds and feels everywhere a customer meets it.
A brand identity is the set of rules behind your visuals and messaging: the colours you use, the fonts, the photography style, the way you write and the templates your team works from. When those rules are clear, your website, social posts, quotes, vehicles and uniforms all look like they come from the same business.
Consistent branding builds recognition and trust. Customers remember businesses that look the same every time, and they are more willing to pay for businesses that look professional.
Branding usually starts from your logo design and flows straight into your website and advertising, which is why it pays to have one studio do all three.
WHAT'S IN A BRAND IDENTITY PACKAGE.
Four building blocks that keep your brand consistent as the business grows.
Colour & Palette
A primary and secondary colour palette with exact values for print (CMYK), screen (RGB and HEX) and accessibility-checked contrast.
Typography System
Heading and body fonts, sizes and weights that work on your website, documents and signage, with web-safe fallbacks.
Voice & Messaging
How your brand sounds: tone of voice, key messages, a tagline direction and example copy your team can follow.
Templates & Guidelines
Social media and print templates plus one brand guideline PDF you can hand to any designer, printer or staff member.
WHEN IT'S TIME FOR BRANDING.
Inconsistent look
Your website, socials and printed material all look slightly different.
Growing team
New staff and suppliers need clear rules so the brand does not drift.
Moving upmarket
You want to charge more and need a brand that justifies it.
Launching a business
Starting with a complete identity saves redoing everything later.
Before a new website
Branding first means the website is designed on solid foundations.
Standing out locally
Competitors look the same, and you want customers to remember you.
HOW A BRANDING PROJECT WORKS.
Discovery
Your business, customers, competitors and personality, captured in a short brief.
Direction
Mood, palette and type directions presented for feedback before anything is finalised.
Build the system
Colours, fonts, voice, messaging and templates developed and tested in real examples.
Guidelines and handover
A brand guideline PDF and editable templates, delivered with every file.
BRANDING VS LOGO DESIGN.
Not sure which one you need? Here is the difference.
| Logo Design | Brand Identity | |
|---|---|---|
| What you get | Logo, variations and a usage guide | Logo plus colours, fonts, voice, messaging and templates |
| Best for | New businesses that need a mark to launch | Businesses that want every touchpoint to look consistent |
| Guideline document | One-page logo usage guide | Full brand guideline PDF |
| Templates | Not included | Social media and print templates |
Pricing
WHAT AFFECTS THE COST OF BRANDING?
Every project gets a fixed price, quoted upfront after a free call. Revisions are built in.
Brand identity projects are scoped to what your business will actually use. Your fixed quote reflects:
- Whether a new logo is included or we build on your existing one
- Depth of voice and messaging work
- Number of social media and print templates
- Extra applications such as signage, vehicles, uniforms or packaging
BRANDING FAQ.
What is included in a brand identity?
A colour palette, typography system, brand voice and messaging guide, social and print templates, and one brand guideline PDF that brings it all together.
Do I need a new logo to get branding done?
No. If your logo is working, we can build the brand identity around it. If it needs work, a logo refresh can be included in the same project.
What is a brand guideline document?
It is a PDF that explains how to use your logo, colours, fonts, imagery and tone of voice, so anyone creating material for your business gets it right.
Will the templates be editable?
Yes. Templates are delivered in formats your team can edit, so you can create consistent posts and documents without a designer.
How much does branding cost?
Branding is quoted as a fixed price after a free call, based on what is included, such as a logo, the number of templates and extra applications like signage.
Can you rebrand an established business?
Yes. A rebrand is planned carefully so you keep the recognition you have earned while updating the look, voice and materials.
Keep exploring
RELATED SERVICES & GUIDES.
Put your new brand to work across your website, search results and ads.
BUILD A BRAND PEOPLE REMEMBER.
Book a free call to scope your brand identity and get a fixed quote.
Book a Free Call