CHANNEL BRANDING.
A channel is judged on three images before anyone presses play: the banner, the avatar and the thumbnail. We design the three together so they look like one thing, and so they still work at the sizes platforms actually show them.
KASH NEXUS CHANNEL BRANDING.
Channel branding for an Australian protest rock act: banner, avatar and a thumbnail treatment that carries across releases.
Channel art sized so the important part survives every crop, from phone to television.
A mark that still reads at the size a comment thread shows it.
Thumbnail built for the release, legible at feed size.
A second treatment for the same release, so the set stays consistent.
Delivered at full platform sizes with the layered source files, so new thumbnails can be made from the same template.
HOW CHANNEL BRANDING IS BUILT.
Look
One direction agreed from the channel, the music or the subject.
Banner
Designed inside the safe area so nothing important gets cropped.
Avatar
A reduced mark that survives being shrunk to a circle.
Thumbnails
A template you can reuse for every upload.
WHY THE SAFE AREA MATTERS.
YouTube shows a channel banner at wildly different crops. On a television almost the whole image is visible, on a phone a narrow strip in the middle is all anyone sees. Artwork that ignores that gets its name chopped in half on most devices.
The avatar has the opposite problem. It is often displayed at a size smaller than a full stop, so detail has to be removed rather than added. Those two constraints are most of the job.
WANT YOUR CHANNEL TO LOOK LIKE ONE THING?
Book a free call and we will quote the set.
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